Gitanjali Names Shahrukh Khan as Brand Ambassador

Gitanjali Group appointed Bollywood actor Shahrukh Khan as its new brand ambassador. The new association highlights the all-encompassing core value of the group ''Trust Forever,'' the company said.

''We understand what it takes to win people’s trust – a continuous quest for perfection, a commitment to quality and a never ending passion to stay at the top,'' said Mehul Choksi, the chairman and managing director of Gitanjali Group. ''These are values that Shahrukh embodies perfectly, besides also being a symbol of loyalty and romance and so when it came to selecting a celeb to represent our group, the choice was obviously him.''

Gitanjali, which retails diamond jewelry under the brands Gili, Nakshatra, Asmi and D'Damas in India, operates three diamond manufacturing factories and nine jewelry manufacturing units in India, and has more than 3,600 points of sale and retail stores.

''I am very happy to be associated with the Group which has created so many of the leading jewelry brands in India and carved for itself a niche in the hearts of people,'' Shahrukh Khan stated.

The Bollywood superstar, along with Anushka Sharma, will also be endorsing the group's Gitanjali Jewels, a multi-brand lifestyle jewelry store chain retailing high-end diamond and gold jewelry brands.

Five reasons to see Rab Ne Bana Di Jodi

Yash Raj banner’s recently released Rab Ne Bana Di Jodi is a much talked movie nowadays. Released on December 12, SRK starrer has been declared a box office success. For last 10 days, the Rab Ne Bana Di Jodi had received mixed responses from critics and cine-lovers. However, some critics have gone heavily against the director Aditya Chopra and explained the movie plot a weaker one.

I have also seen the movie and liked the overall content and here I am presenting my logical views. First of all, I would like to clear, that I am writing as an ardent movie lover and not where my motive is to support Aditya Chopra or the main protagonist Shahrukh Khan.

I don’t believe upon exaggerating the things or beat around the bushes, so let me explain Rab Ne Bana Di Jodi’s positive aspects through five positive points. It’s true that there are negative points in the movie too, but a true cinema lover can overlook them.

- First and the most powerful positive aspect of Rab Ne Bana Di Jodi is this a family film. Nowadays when most of the movies’ plot revolves around sex, crime and illicit relationships, Rab Ne Bana Di Jodi provides a wonderful chance to see a neat and clean movie along with whole family. Rab Ne Bana Di Jodi is a simple love story, portrayed in a nice way by Aditya Chopra. Nowhere in the movie, the objectionable scenes have been shown, which are now common in today’s movies. So, Rab Ne Bana Di Jodi is a good gift from the Yash Raj banner to Indian traditional families who hardly get change to see such movies along with family.

- Shahrukh Khan also called the ‘lover boy’ has once again proved his acting abilities. King Khan has played the dual characters of Surinder Sahani and Raj, very well. The character of simple Surinder Sahani shows the maturity level of Shahrukh, while in Raj’s role he proves that he is still the best loving guy of the country.

- Debutant Anushka Sharma has justified the character of Taani very well opposite veteran star Shahrukh. Despite being a new comer, Anushka has given good expressions in both lighter as well as heavier moments of the movie. Overall, you can expect a promising career ahead for Anuskha.

- Rab Ne Bana Di Jodi brought movie brought back smile in the struggling Bollywood. In addition, the movie also provided some pleasant moments to terror hit Mumbai and the country as well.


- Simplicity and limited budget is another important aspect of the movie. Aditya Chopra who had earlier given the superhits Dilwale Dulhaniya Le Jayanege and Mohabbatein, proved that cine-lovers love the content of the movie not the huge budget. Locations and sets of Rab Ne Bana Di Jodi are very simple and they provides a fine glimpse of simplicity of the country.

On the whole, I would like to suggest movie critics who had present their views against Rab Ne Bana Di Jodi, without taking into account positive and negative aspects. Rab Ne Bana Di Jodi is a simple and nice movie. Today, when some movie makers don’t think before showing the non-sense gay and lesbian relationships on the screen, at least movies like Rab Ne Bana Di Jodi maintains the ethics of the Indian art form cinema. If we do not like plots like Rab Ne Bana Jodi, then there are fair chances that in the coming time, the deep-rooted cultured families will avoid to visit the cinema theatres. And, it may also mask cinema’s definition as an art form.

SRK’s Khantastic PR skills!

To,
Honorable Mr.P.Chidambaram,
Minister of Finance

Respected Sir,

Today as you are getting ready to put up the biggest show of the year... The nation’s annual budget, which is going to shape up the economy of our country in the coming year, we would like you to introduce you to a man, who we all lovingly call ‘King Khan’ and learn from him what it takes to become popular and win over your worst critics and detectors.

Agreed Badshah Khan has an acquired a six –pack, but there’s more to him than his physical glory. What makes SRK... the brand King Khan or Badshah Khan as he’s popularly called in Bollywood. Is he a media made, PR savvy or a marketing whiz kid? We try to analyze and unfold the brand called King Khan..

He once had a production company called ‘Dreamz Unlimited’! The company shut shop soon after its maiden venture Phir Bhi Dil Hai Hindustani went bust at the box office, but he continued to dream big and paved his way to create the million dollar brand called ... King Khan! “It’s been 18 years in the industry and people say I’m the King of Bollywood and trust me I enjoy it. I’m not pompous, but I don’t know how it feels not to be successful, so I don’t know how it’s not to be the King of Bollywood. I feel it’s my birthday now,” says SRK.

Love him or hate him, but you simply can’t ignore him, that’s his power, charisma and skills. “He knows what he wants it and he gets it, courtesy his innovative marketing strategies and his cut sharp PR skills, which never fails him,” says a leading city based journalist.

What’s astonishing is that he doesn’t have any trappings of a conventional hero... in Bollywood’s lingo the ideal gora and chikna hero. “But the fact is that all his films sell like hot cake and media loves to write about him. He knows how to play the game and has played it to the gallery,” says filmmaker Sangeth Sivan.

A fact endorsed by SRK’s friend and colleague Salman Khan. “The way Shah Rukh saab promotes his films, he doesn’t give much scope to others, filmmakers won’t find a better marketing guy than him,” he feels. SRK’s PR skills and the way he pushes his products are widely known and recognized throughout B- Town. Says, ace Ad filmmaker Prahlad Kakkar. “SRK as a brand is much bigger than the actor and thanks to his media savvy and PR skills.”

A fact echoed equally by Akshaye Khanna “Hats off to Shah Rukh the producer. I’m amazed by the way he went blazing all guns for his home production ‘Om Shanti Om’, I don’t think any other guy in his position could have pulled this off.”

Bollywood is aware of SRK’s marketing and his expertise in PR skills, but it came into the limelight during the release of Janeman and Don .

It was the clash of the titans. Three of Bollywood’s biggest superstars, Shah Rukh Khan, Salman Khan and Akshay Kumar were tied up in a cat and mouse game of superiority on the big screen. On one side were Salman and Akshay, on the other Shah Rukh Khan. Bollywood’s two biggest films, but at the end it was SRK who walked away with the cake. “When you have Shah Rukh Khan as your competitors, you can’t do much about it. You either run away or face it; I decided to face it bravely,” reminisces Sajid Nadiadwala the producer of the film. A fact echoed by the hero of the film Salman “We were helpless, can’t beat him when it comes to promoting a film,” he says.

While Amrita Rao who acted with SRK in Main Hoon Na says “He thinks ten times ahead of us, his mind works like computer, marketing strategies, promotion, you name it and he has it everything in his head. And importantly media loves him, because he is a natural charmer.” The feeling is mutual for Showman Subhash Ghai, “Amazing PR skills, I don’t see any other Bollywood actor coming anywhere closer to him. He is a class apart. One day he should write a book on marketing, it will be a best seller,” he opines.

While SRK admits that media played an important role in his career, “I’m a media guy and the media have all the right to write about me, it good, bad or ugly,” he once told this writer.

- Indiatimes

SRK's win-win situation

Shah Rukh Khan's film, Rab Ne Bana Di Jodi for Yash Raj promises to be a good listen judging by the musicans chosen for the task.The hot contenders include the duos Salim-Suleman and Vishal-Shekhar.

Although sources inform that Aditya Chopra, who is directing the film has agreed to give the baton to Salim-Sulema, who earlier composed for SRK's hit Chak De! India, it remains unclear whether the duo will compose only the background music (for which they're famous for) or if the baton for the rest of the film's music may go to the other musical duo, Vishal-Shekhar.

Vishal-Shekhar too have also worked with Shah Rukh Khan in the past. The duo bonded with King Khan during the making of Om Shanti Om.

But then brothers Salim and Suleman Merchant have an incredible track record as well. The brothers have composed the background music of many films including Chak De, Krrish, Dhoom 2 and Namastey London, to mention a few.

So it looks like a win-win situation for SRK, either way!

- Rediff.com

Shahrukh says no to Sushmita

King Khan usually does not show his back to anyone who approaches him for doing any cameo. But this time the case is exceptional, gossip mill churn that he has turned down an offer from his Main Hoon Na lady Sushmita Sen. Apparently, Sush had requested SRK to do an item number in her upcoming home production but Shahrukh straightway rejected her.

Actually, it was Sushmita who was first to let down Shahrukh’s offer. SRK had once requested Sush to jive with him in his multi starred song “Deewangi” in Om Shanti Om. But she snubs the offer due to dates problem. And now, Shahrukh has given her a similar sort of reply to her request.

Shahrukh has done cameos in many films. His item number in Kaal and Heyy Babyy was a super hit and now he is going to tap his feet with Rakhi Sawant and Hrithik Roshan in Rakesh Roshan’s Krrazy 4. Shahrukh’s little appearance in a film proves to be a miracle. His magic is capable of dragging audience to the theatre. But poor Sushmita who is working hard for her first home production Jhansi Ki Rani seems to have lost her chance of having SRK’s item number in her film.